Thursday, December 17, 2009

7 for all mankind: Commercial Spec Project

I wrote and concept this idea to create a commercial spot for 7 jeans.  I wanted it to be very cool, fast paced but timelessly romantic.  It needed to feel real when the viewer watched it. 




We shot this piece on monday night, with a very tight schedule spanning over 4 locations around chicago. We had the first shot in the bag at 7:15pm and wrapped at 10:30pm.  The following day, the spot was cut and color was done at night.  Within 48hours, the spot was complete and online.


We shot the spot with the Canon 5D mkII with Canon EOS glass. 50mm1.2, 16-35mm2.8, and 70-200mm2.8IS.  We shot everything on zacuto gear including the rapid fire and zfinder v2. 


Directed by: Andrew Wehde & Brian Gannon
Shot by: Andrew Wehde
Edited by: Brian Gannon
Color: Andrew Wehde
Producer: Jessica Lockhart
Written by: Andrew Wehde
Makeup/Hair: Annah Yevelenko
Wardrobe: Matt Idzikowski
Starring: Jason Marsing & Erica Milde
Music: Phoenix - Love like a sunset

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